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Advertising with Blue Heron
Blue Heron is performing to ever widening audiences; and more often. We are also collaborating with more organizations than we have in the past, thus broadening our reach. Past collaborators have included Boston’s Museum of Fine Arts, the Currier Museum of Art, the Boston Early Music Festival, Monadnock Music and Harvard University.
Blue Heron has presented its own series of concerts in Cambridge since its founding in 1999. Our 2009-10 season will include three subscription concerts, in addition to the October 16 concert which was sponsored by the Boston Early Music Festival (attended by over 500). Blue Heron also performed in New York City in October and will perform in the Connecticut Early Music Festival in March 2010. Residencies at four Massachusetts Colleges this fall will feature chamber music concerts as well as master classes and workshops.
Blue Heron’s first CD, released in 2007 to critical acclaim, is still selling briskly, and a second CD is due for release this March.
| Audience Demographics (from a survey taken in 2005) |
|
| Well educated: | 77% have post-graduate degrees |
| Affluent: | 44.6% have an income of $75,000 or more |
| Discretionary spenders: | 51.5% dine out 3 times or more per month 56.8% attend musical events a minimum of once every 5 weeks |
| Desirable Age Groups: | 69.6% are between the ages of 36 and 65 |
Advertising Information
Includes placement in all self-presented performance concerts for the season 9/2009 – 8/2010.
All ads are black and white
| Rates & Dimensions | ||
| Cover (for the season - copy cannot be changed) | ||
| Back Cover – b/w (6-1/2”w by 8”h) | $550 | |
| Full page – b/w (6-1/2” w by 8”h) | $420 | |
| Half page horizontal – b/w (6-1/2”w by 3-7/8”h) | $240 | |
| Quarter page – b/w ( 3-1/8”w by 3-7/8”h) | $150 |
|
| Interior pages | ||
| Full page – b/w (6-1/2” w by 8”h) | $300 | |
| Half page horizontal – b/w (6-1/2”w by 3-7/8”h) | $175 | |
| Quarter page – b/w ( 3-1/8”w by 3-7/8”h) | $ 90 | |
Production Information
- High-resolution PDFs are preferred. EPS (convert all fonts to outlines before saving), or high-resolution TIFF (at least 600 dpi) files are accepted.
- Adobe InDesign and Adobe Illustrator. If native files are sent, include or convert fonts to outlines before sending.
- Grayscale ads must be 600 dpi at final size. Bitmap (black and white) ads must be 900 dpi at final size.
- High resolution camera ready ads may also be sent.
- Ads may be sent digitally by email, CD or ZIP disc. If sent by email, please send files to office@blueheronchoir.org. If sent by CD or ZIP disc, please send them to Blue Heron Renaissance Choir, 45 Ash Street, Auburndale, MA 02466
Close Date
Insertion order due: December 1, 2009
download insertion form here (130KB PDF)
Artwork due: December 7, 2009
Ads not sent in proper form will be returned or you may incur an additional fee for conversion.
Neither Blue Heron Renaissance Choir nor its vendors will be responsible for errors in work done by us on ads that are not in camera-ready condition when submitted for publication.
Pre-publication proofs of ad copy cannot be provided. It is the responsibility of the advertiser and/or his agency to proofread all copy submitted for publication.
Blue Heron Renaissance Choir reserves the right to reject an advertisement that is deemed inappropriate in content or appearance.
For additional information, we may be contacted at jy@blueheronchoir.org or 617-960-7956.